BRAVIA 8 K77XR80B
Sony · £2,799
Nice, but provisional
The 77 inch version of the Sony OLED, £2,799, which is £1,300 above the 55 inch for the same panel technology and processing. Twenty two inches is a large difference and so is £1,300, and the Samsung at 77 inches is a thousand pounds less. Buy this if you want Sony's film handling at this size specifically; the size alone is available for much less.
- For
- Someone who has compared Sony and Samsung processing side by side and prefers Sony.
- Not for
- Anyone who wants 77 inches of OLED and is not loyal to the processing.
What we checked
- Sony pitch it on clarity, colour and slim styling at this size. Richer Sounds
Marked provisional: the justification rests on 1 source(s); two independent ones is the bar. We publish it anyway and say so, rather than waiting for evidence that may never arrive.